by Dirk Perrefort
Danbury- While the are was clawing its way out of the worst recession in recent memory, a goup of business leaders began working on a common goal- to ensure the economic vitality of Greater Danbury for generations to come.
The group created the Western Connecticut Economic Alliance to (WCEA) two years ago to represent the interests of 10 area towns, including Bethel, Danbury, Newtown, New Milford, Redding and Ridgefield.
Hal Kurfehs, chairman of the Brookfield Economic Development Commission, said while this area fared better than most during the recession – in part because of a diverse industry base and a highly talented labor pool- now is not the time to sit idle.
“Yes, we have an edge,” said Kurfehs, chairman of the alliance. “But we don’t want to lose that edge going forward.”
By working together, he said, the strengths of each town can be identified and promoted.
“The idea is to maximize each town’s potential,” he said.
Because each town has it’s own strengths, marketing the area as a whole can make it more appealing to companies, according to Allen Morton, a member of the alliance and dean of Westchester Connecticut State University’s Ancell School of Business.